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Guides for running UGC campaigns

Practical guides for brands running UGC: hooks, review, retainers, warm-up, budgets, contracts, rates, and briefs, plus honest platform comparisons.

Guides

UGC for apps: what 11.5 million views did for installsWeek by week numbers from one app's UGC campaign: views, App Store impressions, and downloads, and what we would copy from it.September 29, 2026 · 5 min read
4 UGC hook formats that took an app to 11.5M viewsThe four video formats from one app's UGC campaign, what each does in the first second, what kills a hook, and how to brief creators on it.September 29, 2026 · 6 min read
How to review UGC before it posts: a 5-point checkScore a UGC draft on hook, clarity, brand fit, energy, and conversion, write notes creators can act on, and keep review from stalling your campaign.September 29, 2026 · 5 min read
UGC creator retainers: how to keep creators posting every weekHow a UGC retainer works, how to pick the posting target, what to do when a creator falls short, and example setups at three budgets.September 29, 2026 · 6 min read
Warm-up posts: why new UGC accounts post before your campaignWhy creators warm up a new account before the first branded post, what warm-up actually tests, how to pay for it, and how to read low views.September 29, 2026 · 6 min read
Per-view UGC budget calculator: your real cost per 1,000 viewsWork out what a per-view UGC campaign costs all in, creator pay plus platform subscription and fees, with presets for NewWave, Content Rewards, and viral.app.September 29, 2026 · 4 min read
UGC contract: what to include, clause by clauseA plain-English checklist for a UGC creator contract: deliverables, usage rights, paid ads, exclusivity, revisions, payment, disclosure, and termination.September 22, 2026 · 7 min read
UGC rates: how brands pay creators, with the mathFlat fee, CPM, view tiers, or retainers? How each UGC payout model works, worked examples of what you would pay, and when each one fits.September 22, 2026 · 8 min read
How to find UGC creators, and pick the right onesWhere to find UGC creators, which numbers to check before you hire (median views, not the one viral hit), and how to test a creator before you commit.September 22, 2026 · 6 min read
How to write a UGC brief creators can actually filmA UGC brief template that gets usable videos on the first try: the goal, the audience, three hook directions, must-haves, and what not to do.September 22, 2026 · 6 min read

Comparing platforms